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The WRUW Girl’s Guide to African Fashion 05/20/2015

Source: Instagram

Life is far too short for boring clothes and with summer around the corner, it’s time to throw out those winter neutrals! The weather is becoming hotter and more flavorful so why not treat your wardrobe the same? Everyone’s seen the florals and geometric prints that have come down the runway for years but for me, my latest obsession consists of African prints and designers. 

FUN FACT: Africa is home to 1.2 billion people with a relatively untapped fashion industry worth about $31 billion!! Learning this has inspired me to buy African prints as well as support African designers without appropriating the culture. 

Continue reading “The WRUW Girl’s Guide to African Fashion”


5 #WRUWGirls Who Deserve Selfie Books 05/13/2015

Source: Instagram
Source: Instagram

Unless you’ve recently been taking shelter under a rock (or just studying for finals), you’re well aware that Kim Kardashian’s highly anticipated selfie diary, Selfish, finally released last week (and yes, we were one of the first to get our hands on it!) While Mrs. Kardashian-West certainly holds the esteemed title as the Floyd Mayweather of selfies, we quickly came to the realization that somewhere in the world there are girls, just like us, who could one day profit successfully off of their own personal selfie collections!

Although the task was difficult, we narrowed down 5 WhatRUWearing girls whom we anticipate will one day have their own selfie collections that the next generation will be dying to get their hands on. Continue reading “5 #WRUWGirls Who Deserve Selfie Books”


6 Coats You Absolutely Need This Spring 05/11/2015

Photo courtesy of Kayla Cooke
Photo courtesy of Kayla Cooke

This past week has been nothing short of blessed due to surprisingly perfect weather in tundra-town Madison, WI. With daily highs in the 70’s, I’ve enjoyed the pleasure of being able to spend the majority of my time by the lake, people watching, as the day passes by. Because Wisconsin weather is unpredictable and can shift from summer to winter and back within hours, one can only hope that the high temps are here to stay.

While we can all agree that the thermometer shifting is both illustrious and long overdue, we cannot overlook the fact that temperature changes call for wardrobe changes! Thankfully, it’s once more that time of year where we can happily shove our turtlenecks, timbs, and trench coats to the back of the closet and refuse to look back. While it certainly feels wonderful to abandon with your winter wardrobe like you’d abandon a bad relationship, now is not the time to get carried away because, depending on where you live, tanks and shorts may not cut it quite yet. Let’s be honest, its only April, and there’s still a breeze in the air.

Thankfully, I have the ULTIMATE solution for these gusts of wind and those chilly Spring (and Summer!) nights: the perfect spring jacket. No matter your style, every girl needs one for the transitional spring days or even brisk summer nights. Continue below to gain some inspiration before you go on that essential Spring/Summer shopping spree!  Continue reading “6 Coats You Absolutely Need This Spring”


The Ultimate Mother’s Day Gift Guide 05/04/2015

Source: Shutterstock

 Mother’s day is right around the corner (hello, next weekend!) and if you’re anything like us, you’re still searching for the absolutely PERFECT gift to surprise the main lady in your life with! To make the gifting (and, your shopping) process easier, we’ve rounded up a number of the very best gifts to make your mom’s already special day extra special.

From vibrant jewels and cool tech accessories to relaxing treats and beauty finds, we’ve got something that every mother is guaranteed to love, no matter her personality or your price point! Click below for the line-up, don’t forget to bookmark your favs and if you see something that you like too, don’t feel too bad about snagging one for yourself – we’re sure your mom would be thrilled to twin with her equally chic daughter! Continue reading “The Ultimate Mother’s Day Gift Guide”


Navigating the Lipstick Jungle: Spring Edition 04/29/2015

“If I walk outside without lipstick, I feel naked” – Sofia Vergara

Source: Instagram

It’s no secret that lipstick is the wonder woman of makeup. For many of us, playing in our mother’s makeup, meant painting her lipstick all over our faces when she wasn’t looking and chalking it up to a masterpiece. No matter if you’ve been hip to lipstick since the age of three or just recently started experimenting with your favs, we can all agree that lipstick is not only addictive, it’s a necessity in any it-girl’s life. I mean, really, what better way to express your mood of the day or simply switch up your look than with a new tube/shade of lipstick?!

 With actual Spring weather on the horizon, this is the perfect time to update your lipstick collection with the fleekiest, must-have colors of the season so be sure to read on for the hues you’ll be dying to invest in as the temperatures get warmer and the days, longer. Continue reading “Navigating the Lipstick Jungle: Spring Edition”



Photos courtesy of Holmade Photography
Photos courtesy of Holmade Photography

Do you have that one outfit you’re always dying to wear out on the weekends, but it may be just a little too glam or edgy to wear to your college campus bar? Well, in a town like Winona, Minn., their very humble community brings very humble attire. Our Winona campus ambassadors set out to change the modest atmosphere and have a night dedicated to those giant black pumps, wild colored lipsticks and sassy plunging v-necks – something Winona State University students tend to stray away from.



Summer Interns Wanted! 04/20/2015

IMG_3880WhatRUWearing is the fastest growing style and fashion app for style savvy and natural born social media mavens. We are currently searching for a few driven, meticulous, committed, self-starting, fashion obsessed interns to join and assist the Content Strategist and WhatRUWearing team this summer in our fabulous headquarters in Chicago. Although this is an unpaid internship (subject to change), this position can grow into a full-time position for the right candidate. School credit is also available upon agreement between WhatRUWearing and the intern’s academic institution.

The internship program, which will require a full summer commitment with opportunities to extend, will serve as a tremendous growth opportunity as the interns will serve as the Content Strategist’s right hand and gain firsthand opportunities to work closely with the Founder/CEO.


  • Assist in development/execution of marketing campaigns to grow brand exposure
  • Assist in creation of original editorial content for Digital Style Pages
  • Social media content creation/maintenance
  • Look book generation and pulls for styling clients
  • Experiential Marketing – assistance with photoshoots, model castings and other relevant WRUW sponsored events (planning/execution)
  • Support the WRUW team on a day to day basis


  • A genuine interest in one or more of the following areas: culture, editorial, branded content, experiential/digital marketing, photography, social media, PR, special events
  • Strong organizational and communication (verbal and written) skills
  • Ability to complete projects in both independent and group settings, as well as in a timely fashion
  • Must be detail oriented, a quick-learner and highly organized
  • Previous internship experience a plus!

To apply, please send your resume and a one-page cover letter to lauren@whatruwearing.net. Writing samples are welcome.


The Best of Coachella 2015: Views from Weekend 1 04/15/2015

Untitled design (1)

From top notch musical guests, groundbreaking art and structure design, and amazing eats, Coachella is genuinely a one of a kind festival filled with concert goers from around the world, who are all there to experience the desert in Indian Wells, CA in the most unique way possible. So, what were the highlights this year? Who made the headlines, and what made the crowd stop and stare? Continue reading “The Best of Coachella 2015: Views from Weekend 1″


The Luxury Walk Experience 04/13/2015

Photos courtesy of Meghan McAllister

On Thursday, April 9, WhatRUWearing, in conjunction with the Alzheimer’s Association of Chicago and the 900 North Michigan Shops, hosted the Luxury Walk, which consisted of a spring fashion show presented and styled by WhatRUWearing. For those who were unable to attend the spring showcase, we’ve compiled a photographic recap of the night, which featured looks by LK Bennett, PRSVR, Karen Millen, Bloomingdales and Lulu’s Vintage. 

Continue reading “The Luxury Walk Experience”


The WRUW App Challenge 04/06/2015

App Challenge

Ready, Set, WRUW! – Spring has officially sprung and due to the warmer temps and happier days ahead, we’ve resolved to make April our most stylish month yet! For the next 26 days, we invite (and challenge) you to join us as we take on our closets for the first official WhatRUWearing style challenge.


To Play:

  1. Download the WRUW App via the App Store
  2. Share this post and invite your friends to the challenge
  3. Upload your most stylish selfies in regards to the daily themes
  4. Have a chance to see your photos featured on the WRUW Instagram feed AND the chance to win a $75 visa gift card!

Happy snapping!

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