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Monday

WINONA FASHIONISTAS ARE CHANGING THE CAMPUS STYLE GAME 04/27/2015

Photos courtesy of Holmade Photography
Photos courtesy of Holmade Photography

Do you have that one outfit you’re always dying to wear out on the weekends, but it may be just a little too glam or edgy to wear to your college campus bar? Well, in a town like Winona, Minn., their very humble community brings very humble attire. Our Winona campus ambassadors set out to change the modest atmosphere and have a night dedicated to those giant black pumps, wild colored lipsticks and sassy plunging v-necks – something Winona State University students tend to stray away from.

Continue reading “WINONA FASHIONISTAS ARE CHANGING THE CAMPUS STYLE GAME”

Monday

Summer Interns Wanted! 04/20/2015

IMG_3880WhatRUWearing is the fastest growing style and fashion app for style savvy and natural born social media mavens. We are currently searching for a few driven, meticulous, committed, self-starting, fashion obsessed interns to join and assist the Content Strategist and WhatRUWearing team this summer in our fabulous headquarters in Chicago. Although this is an unpaid internship (subject to change), this position can grow into a full-time position for the right candidate. School credit is also available upon agreement between WhatRUWearing and the intern’s academic institution.

The internship program, which will require a full summer commitment with opportunities to extend, will serve as a tremendous growth opportunity as the interns will serve as the Content Strategist’s right hand and gain firsthand opportunities to work closely with the Founder/CEO.

 Responsibilities:

  • Assist in development/execution of marketing campaigns to grow brand exposure
  • Assist in creation of original editorial content for Digital Style Pages
  • Social media content creation/maintenance
  • Look book generation and pulls for styling clients
  • Experiential Marketing – assistance with photoshoots, model castings and other relevant WRUW sponsored events (planning/execution)
  • Support the WRUW team on a day to day basis

 Requirements:

  • A genuine interest in one or more of the following areas: culture, editorial, branded content, experiential/digital marketing, photography, social media, PR, special events
  • Strong organizational and communication (verbal and written) skills
  • Ability to complete projects in both independent and group settings, as well as in a timely fashion
  • Must be detail oriented, a quick-learner and highly organized
  • Previous internship experience a plus!

To apply, please send your resume and a one-page cover letter to lauren@whatruwearing.net. Writing samples are welcome.

Wednesday

The Best of Coachella 2015: Views from Weekend 1 04/15/2015

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From top notch musical guests, groundbreaking art and structure design, and amazing eats, Coachella is genuinely a one of a kind festival filled with concert goers from around the world, who are all there to experience the desert in Indian Wells, CA in the most unique way possible. So, what were the highlights this year? Who made the headlines, and what made the crowd stop and stare? Continue reading “The Best of Coachella 2015: Views from Weekend 1″

Monday

The Luxury Walk Experience 04/13/2015

Photos courtesy of Meghan McAllister

On Thursday, April 9, WhatRUWearing, in conjunction with the Alzheimer’s Association of Chicago and the 900 North Michigan Shops, hosted the Luxury Walk, which consisted of a spring fashion show presented and styled by WhatRUWearing. For those who were unable to attend the spring showcase, we’ve compiled a photographic recap of the night, which featured looks by LK Bennett, PRSVR, Karen Millen, Bloomingdales and Lulu’s Vintage. 

Continue reading “The Luxury Walk Experience”

Monday

The WRUW App Challenge 04/06/2015

App Challenge

Ready, Set, WRUW! – Spring has officially sprung and due to the warmer temps and happier days ahead, we’ve resolved to make April our most stylish month yet! For the next 26 days, we invite (and challenge) you to join us as we take on our closets for the first official WhatRUWearing style challenge.

 

To Play:

  1. Download the WRUW App via the App Store
  2. Share this post and invite your friends to the challenge
  3. Upload your most stylish selfies in regards to the daily themes
  4. Have a chance to see your photos featured on the WRUW Instagram feed AND the chance to win a $75 visa gift card!

Happy snapping!

Thursday

Stylish Looks to Inspire Your Post-Holiday Work Out Plans 04/02/2015

“Thanks to Kanye’s Workout Plan, I’m the envy of all my friends…”

Source; Instagram
Source: Instagram

We’re days away from both Easter and Passover, which for many means overindulgence in some of their favorite holiday meals while celebrating the season with family and friends. Given that you’ve more than likely already began to prep your wardrobe for the holiday weekend, and selected a few items that may conceal the few extra pounds you pack on this weekend when calories don’t count, we anticipate many people may feel inclined to start a workout routine the following Monday when it hits you, Naomi Campbell style, of course, just how many carbs you actually consumed over the weekend.

Similar to how you invested in that must have spring dress from Zara for dinner with your family, investing in workout clothes, in addition to a great playlist, will make you want to hit the gym right away and start shredding for the warm weather that’s to come! Whether you prefer aerial yoga to cycling or cardio to lifting, we’ve rounded up four insanely stylish workout ensembles that have both nailed the balance between style and fitness and will motivate you to stay fit and healthy throughout the rest of the year!

Continue reading “Stylish Looks to Inspire Your Post-Holiday Work Out Plans”

Monday

You’re Invited! 03/30/2015

Invitation-page-001

Join us, in collaboration with the Alzheimer’s Association, for refreshments, music

and an amazing shopping experience as we unveil must have looks for the spring

on April 9, 2015 at the 900 North Shops. This chic evening will include cocktails,

raffles, shopping, and a live runway show highlighting the spring’s hottest trends.

 

Friday

Cynthia Vincent Ventures into Tech with Best Buy Collaboration 03/27/2015

Photo Via WWD

Los Angeles-based Cynthia Vincent, one of the industry’s leading contemporary designers, who was able to master true universal appeal by combining casual elegance, pitch-perfect style and on-trend, yet never trendy pieces, has collaborated with Best Buy to create an exclusive tech collection. Following in the footsteps of designers such as Nanette Lepore, Anna Sui and Issac Mizrahi New York, who have all previously collaborated with the tech retailer, Vincent’s collection will debut as part of Best Buy’s second installment of its fashion-meets-tech program. According to Best Buy, the fashion meets tech collaboration aids them in driving more female customers into their stores. For Vincent, the collection serves as “a natural extension of handbags”, and is a category she always wanted to venture into. 

 The collection, which is scheduled to release nationwide on April 12, will feature prints sourced from Vincent’s personal archives with a price point of $29.99 to $44.99 for select tablets, smartphones and laptops. However, for those attending Coachella this year, we’d suggest trying to get a seat at the Best Buy x Cynthia Vincent brunch set, where many of the products are expected to be revealed!

Tuesday

The WRUW Girl’s Guide to Spring Shoe Shopping 03/24/2015

Photo Courtesy of Kevin Tachman 2014
Photo Courtesy of Kevin Tachman 2014 for Giambattista Valli SS15 Collection

If you’re anything like us, you understand that the right pair of shoes can legitimately transform your outfit, taking your swag from background singer to Beyonce. Now that winter is officially over and we can finally put away our somewhat stylish and sensible snow boots, we are ready to welcome spring into our lives and are beyond thankful for another new excuse to go shopping and update our wardrobes! From booties, to chic rain boots, pumps and sandals, we’re providing you with an official guide to the shoes you need in your life as we spring forward into warmer weather.

Continue reading “The WRUW Girl’s Guide to Spring Shoe Shopping”

Monday

We Flash Like That — Recognize We’re Baaaaack. 03/16/2015

“When it comes to style, one woman’s ‘what is she wearing?’ is another woman’s inspiration.” – via Elle Magazine

Untitled design(6)

After an insanely busy and successful 2014 and beginning of 2015, we can finally announce that we’re baaaaaaaaack! We’ve been going through fashion rehab for the past few months, tending to WhatRUWearing as Kanye often tends to Kim’s closet, in order to ensure that we are best serving the needs of WhatRUWearing girls just like YOU, as well as providing you with leading fashion-related content. Although we made the decision to cut ties with the WhatRUWearing that many of you once knew and loved, we are SO excited to premier the NEW WhatRUWearing that will serve as your #1 source for online fashion inspiration.

Now that WhatRUWearing has taken on a life of its own and is flexing some serious fashion muscle, we are most excited to share the birth of our new interactive mobile app and fashion showcase, which encourages users to post their most on fleek outfits, browse the looks of their fellow style-obsessed trend setters and legitimately wants to know “what are you wearing?” In addition to an updated interface, the app comes with completely new features, such as the “my closet” function, which allows users to virtually catalogue their personal looks and store inspiration from other WRUW girls with a simple tap of the hanger. And if you really want to make your favorite stylista’s day – tape the “xoxo” icon to let her know that queens, indeed, do see queens and that you love her style!

WhatRUWearing is the fierce fashion forum that every girl needs as it provides an intimate space for conversation on all things related to fashion and personal style. Regardless of if you were shooting with us in the gym or you’ve recently discovered WhatRUWearing, we welcome you into our innovative fashion community and encourage you to hop on our bandwagon and let your style do the talking.

 


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