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Friday

PacSun Dares You to Change the World by Supporting its Me to We Collection 08/26/2016

Photo Courtesy of PacSun

PacSun, a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle, has more recently become known for its major collaborations with trendy brands such as Kendall and Kylie and Fear of God. The retailer, which sells apparel, accessories and shoes designed to appeal to young adults, has once again partnered with a brand, but instead of an influencer based collection, PacSun chose to work with Free the Children, under its “Me to We” brand for a charity based fall collection.

The collection, which is currently available online and features women’s apparel ranging from tops, bralettes, dresses and rompers to fall ready sweatpants, sweatshirts and sweaters, was created to help change 500,000 lives through five areas of impact: clean water, medicine, school supplies, food and financial tools. Additionally, by making a purchase, Pacsun allows consumers to track their personal impact by using a code that can be found on the clothing’s hangtag, which sounds pretty cool, if we do say so ourselves. With many of us preparing for fall and already planning our wardrobes aesthetic, this is a great way to shop and feel good about your purchases as a consumer. Every Me to We product purchased helps change the life of a child or family in a developing community by allocating essential resources that work to break the cycle of poverty and create lasting change. And, even better, most of their products are currently BOGO 50% off – win! To make your shopping easier, they’ve catalogued their essentials; however, you can feel free to shop the entire collection here. Trust us when we say, shopping has literally never felt better.

Thursday

Kylie Jenner Announces Three New Lip Kits on Snapchat 08/25/2016

Photo Courtesy of Kylie Cosmetics
Photo Courtesy of Kylie Cosmetics

Kylie Jenner has had an insanely busy month as it relates to pumping out products for her Kylie Cosmetics brand! In August alone, Kylie launched her limited-edition birthday collection, Kyshadow and most recently, Kyliner. In true Kylie Cosmetics fashion, each sold out faster than you could even say “lip kit”. So, when Kylie told us to watch out for new matte shades, we immediately began stalking her snapchat to see if she or her friends had been sporting any mystery shades and tried to guess, ourselves, what colors she would release as we begin to approach fall.

Yesterday, Kylie hopped on snap and previewed her three new shades: Dirty Peach (pretty self-explanatory), Brown Sugar (a nude designed specifically for darker skintones), and Love Bite (the most perfect purple mauve shade, for fall). Although the new colors aren’t super dramatic, in comparison to previous shades (Skylie and Freedom, we’re looking at you), they literally are must-have neutrals for fall. And from the photos Kylie shared of her and her friends (see them below!), modeling each color, these are going to look good on everyone. 

The Lip Kits go on sale on Friday at 12 pm PST and are bound to sell out, due to the buying power of anything associated with the Jenner Kardashian brand. Thankfully, Kylie tends to restock pretty often so in the event you don’t get one during the official launch, we foresee many opportunities in the near future! Continue reading “Kylie Jenner Announces Three New Lip Kits on Snapchat”

Wednesday

Tommy Hilfiger and Gigi Hadid to Host Fashion Carnival at NYFW 08/24/2016

Photos Courtesy of WWD
Photos Courtesy of WWD

Last week, Tommy Hilfiger released the lookbook for Tommy x Gigi, its highly anticipated fall capsule collection, designed by it-girl and up and coming supermodel, Gigi Hadid, in conjunction with Tommy Hilfiger. On Tuesday, the brand made headlines, once again, with the announcement that, the designer, known for elaborate and over-the-top runway sets, will transform Pier 16 at South Street Seaport into “Tommy Pier”, on Friday, Sept. 9 for its showing during New York Fashion Week. According to WWD, the fashion-themed carnival will feature iconic fair rides and games, including a 40-foot Ferris wheel, classic fairground foods such as pretzels, hot dogs, hamburgers, ice cream sandwiches, cotton candy, lobster rolls, doughnuts and French fries. In addition to all the 90s nostalgic greatness, show goers will also be able to experience the magic that is Gigi’s first ever ready-to-wear collection. In an attempt to bring together industry insiders and consumers, the runway show will welcome 2,000 guests at 7 p.m. EST and ultimately capitalize off of the “see now, buy now” initiative, that allows viewers immediate shopping access to what they saw on the runway – the collection will go live on the retailers site and in stores on the same day.  Continue reading “Tommy Hilfiger and Gigi Hadid to Host Fashion Carnival at NYFW”

Tuesday

Your First Look at Justin Bieber x Forever 21 08/23/2016

Last week, we reported that Justin Bieber teamed up with Forever 21 and Bravado for an eight-piece capsule collection of Purpose Tour merchandise. Although this isn’t Bieber’s first tour based collection, – he previously collaborated with Barneys New York and Urban Outfitters – this collaboration is different from the others due to its extremely affordable price point. Unlike at Barneys, where a bomber jacket costs $1,675, fans will have the opportunity to stock up on logo tees, cropped hoodies, tanks and sweatpants for no more than $35. If you want, you can now shop parts of the collection on Forever 21’s website. Otherwise, start the countdown – the full collection will be available in stores (and online) on Monday, August 29. And now, for the fun stuff: we’ve got the full collection (with price points!) below: Continue reading “Your First Look at Justin Bieber x Forever 21”

Monday

The WRUW Girl’s Guide to Moody Monday’s: 03 08/22/2016

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If you live in a city that experiences all four seasons (with summer having a tendency to be the shortest of them all), you’re hip to the game of trying to cram in all the warm weather activities while you still can. So, whether you’ve been watching some classic films at the rooftop cinema club in New York or getting dizzy while watching jets fly across the sky at Chicago’s Air and Water show, Monday probably feels like a black and white tv show, compared to the color pop filled weekend. Here are five not so necessary totally necessary things you need to make your Monday a lot less Moody and whole lot more Colorful. Continue reading “The WRUW Girl’s Guide to Moody Monday’s: 03”

Monday

You Can Soon Shop Rihanna’s Debut Line with Puma 08/22/2016

Photo Courtesy of Getty Images
Photo Courtesy of Getty Images

In December 2014, Puma announced that Rihanna had officially signed on as their new creative director and the brand hasn’t been the same, since. In the past two years, Fenty x Puma have produced some iconic editorial campaigns, starring Rihanna, and an assortment of best-selling shoes. They also blessed us with a runway collection during New York Fashion Week’s Fall 2016 showcase, where fashion’s favorite sisters, Gigi and Bella, both walked. Whether you’re a proud member of Rih’s #navy or you’re just really into athleisure these days, you will soon have the opportunity to shop the debut collection between Puma and Rihanna. 

Rihanna announced on Instagram that her debut Fenty x Puma collection will available on Sept. 6. While the singer’s Instagram caption was short and sweet, Puma’s was a bit more descriptive. “As Creative Director, @badgalriri fuses her independent approach to music and fashion with the sport-driven design of PUMA. The result is fearless. The collection drops in 15 days. Start the countdown… #FENTYxPUMA” 

Friday

The Best Nail Art at the 2016 Olympics 08/19/2016

Photos Courtesy of Getty Images
Photos Courtesy of Getty Images

The 2016 Olympics have been running for about two weeks now and between Simone Biles’ incredible vaulting skills, Katie Ledecky beating her own world record with lightening speed and Yusra Mardini, a Syrian refugee, overcoming adversity to make history and winning her first Olympic swimming heat, there’s no denying the power and determination of this year’s female Olympians. And while the last thing anyone should be focused on are physical appearances, we couldn’t help but notice that some of our favorite female Olympians have been using their nails as a way to not only express patriotism but also their personal style. Scroll on to see the nail art that’s currently all the rage in Rio and tweet us your favorites at @WRUWPRGirl! Continue reading “The Best Nail Art at the 2016 Olympics”

Thursday

Justin Bieber and Forever 21 Collaborate on Limited-Edition ‘Purpose’ Apparel 08/18/2016

Photo Courtesy of Mauricio Calero
Photo Courtesy of Mauricio Calero

Despite the “hate” he received on Instagram earlier this week, for posting photos with new girlfriend, Sofia Richie, it’s clear that Bieber fever is still very real. Following tour based collaborations with both Barneys New York and Urban Outfitters, Justin Bieber is now teaming up with fast fashion retailer, Forever 21, and music apparel label Bravado for an exclusive, eight-piece capsule collection. The collection will go on sale on Monday, Aug. 22 (online) and will be available in retail stores starting on Aug. 29. 

While lookbooks nor sneak peaks have been released, the collection will include typical Bieber-style clothing: oversize sleeveless and short-sleeve t-shirts carrying images of the singer, along with hoodies and sweatpants, right in time for fall. Unlike his luxury collaboration with Barneys, WWD reports that the capsule collection will be extremely accessible and considerably more affordable for Bieber’s core fanbase. Prices range from $17.90 to $34.90 so get excited and get those cards ready – we foresee this collection selling out, quickly! 

Wednesday

The Hottest Fall Hairstyles to Try Now 08/17/2016

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Photos Courtesy of The Right Hairstyle

If you’re anything like us, then you’ve spent the past few weeks, or even months, planning your fall hair color. It seems like with every new season comes a new hair trend to keep up with, from ombre, baylage, ombre balayage (yes, this is a thing), the “sexture” (also a thing), babylights, rainbow hues, quartz hair color, hair contouring and more! And while it’s always a plus to know exactly what you want, keeping up with trends can prove stressful and overwhelming due to the many options available. 

Even though we typically depend on Instagram and Pinterest as our main forms of gathering hair and beauty inspiration, we recently came across The Right Hairstyle, a website that categorizes exactly what you are looking for and gathers inspiration from all over the internet. If you haven’t already stumbled across them, it’s definitely worth giving their website and/or Pinterest a peek. On their site, you can search styles by hair length, hair type, cut style, color, and even your face shape! Keep scrolling below to see the looks we’re currently digging and tweet us your fall hair inspo at @WRUWPRGirl Continue reading “The Hottest Fall Hairstyles to Try Now”


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