In this episode of FFP, we interview our lovely friend, Sarah Aiken, who is the director of sales and marketing for VMR, the sleek, minimalist showroom featuring luxury fashion by design houses from around the world. VMR carries everything from Balmain, Brandon Maxwell, Nili Lotan, Off_White (dying), RTA, Iro, and of course, Zimmerman. Sarah also appears in the newly released web series, PRGirl, the reality web series created and released by WhatRUWearing just this week!
Sarah talks to us about her BAD A$$ bosses, and what it’s like working at such a unique boutique, that she describes as the “in-between” of Lulu-Lemon, and Gucci. Growing up, Sarah was not ALWAYS decked out in Off_White. She was obsessed with preppy brands such as Vineyard Vines, later letting the street style of Chicago take its place in her personal style. As if that wasn’t enough to keep her busy, Sarah also manages the social for VMR, as well as the Insta’ and Facebook for Chicago Illuminating Company, which is the coolest event space in Chicago’s South Loop.
Of course we had to get the real of what her experience was spending her summer filming, PRGirl, with her best friend, Alex Moresco(check out our awesome interview with her from S3). From the sounds of it, we definitely think she was born to be in front of the camera. Make sure to follow Sarah and her dope clothes on Instagram, and don’t forget to check out VMR on Instagram, for all the designer eye candy you can handle.