L’Oréal announced in May that they were teaming up with high fashion brand Balmain for a luxurious lipstick – and we needed to immediately know more deets.
The partnership features 12 different shades of lipstick created by Balmain creative director Olivier Rousteing, and will officially hit stores during Paris Fashion Week – because obvi. The collab just showed off their campaign, and it’s all we could want and more – SO much more.
It showcases 12 different women from different backgrounds, and a backdrop of the fashion capital of the world, that’s just as gorgeous as the girls it features. The brand says it is sending the message of “beauty in diversit and female empowerment.”
💄The couture-beauty is born💄introducing our #couturetribe by #balmainxloreal ✨✨✨red shade is DOMINATION💋purple shasde is LIBERATION💋coral shade is CONFESSION💋 & finally our Rose Gold star shade 👄👄is CONFIDENCE. Which shade is yours? Wait for more – new tribes are coming! #readmylips #unitedinvincible #comingsoon #september2017 #tribecouture #lippies @lorealmakeup @balmain @olivier_rousteing
“L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves. With this collaboration, I’m thrilled to make this idea tangible for every woman around the world,” Rousteing told WWD.
“Diversity is my role,” he told ELLE.com last year. “I love expressing my world and my world is all about diversity. I love representing all the cultures that I can with my fashion. This for me is the most important thing.”
And we couldn’t agree more with his visions!
The lipstick collection comes in three couture packs that include Rock, Couture and Glamazone, and will be available in 12 metallic matte shades – designed for EVERY complexion. Can we get a standing ovation for this duo!?
The lippys hit all Balmain stores September 1, during PFW, and we guarantee they’re going to fly off the shelves.