Alyse Young didn’t let anyone stand in the way of her dreams. A few years back, the fashion designer began creating prom dresses before making her goals come true by heading to London to study design. While there, she fell in love with the idea of designing her very own full line. Sounds like a fashionista fairytale, right?!
Today (June 2), she has made her dream officially come true! She debuts her line, London Alyse, on her e-commerce platform for young, professional women who want to look good in the office without sacrificing color and their unique sense of style. You can find all chic things from matching two piece sets to a beautiful patterned dress that shows just the right amount of back (perfect for 9am – happy hour!).
We learn what inspired her the most when coming up with concepts and color patterns for her first line, how she manages the design and production process and the marketing approach she uses to reach the woman she wants in her clothes. Hint: Bad Ass Chics Only!