Earlier this year, Tommy Hilfiger tapped top model, Gigi Hadid, to be its new Global Brand Ambassador and design a capsule collection. Following those responsibilities, Gigi has now emerged as the face of a new fragrance and campaign with the Tommy Hilfiger brand. The scent, named The Girl, is inspired by Gigi’s youthful and free-spirited energy. As for the effortless green pear, jasmine and violet scent, itself, Tommy Hilfiger describes it as “fresh and sexy”, much like the it-girl, herself.
In typical Tommy Hilfiger fashion, the campaign promotes the brand’s “classic American cool” and nautical themes. According to Gigi, “It’s fun to be in a campaign that’s seductive yet lighthearted and playful.” Although the fragrance won’t be available until August, you can see photos of the ad campaign, below, and watch the video here!