Gigi Hadid Slays in Max Mara Fall 16 Accessories Campaign

Gigi Hadid’s second, highly anticipated fall 2016 campaign with Max Mara has officially launched and Gigi looks absolutely smoldering! A year after channeling a modern-day Marilyn Monroe in Max Mara’s fall 2015 accessories campaign, Gigi is back at it again – this time, serving much edgier vibes. In this campaign, which was photographed by Steven Meisel, Gigi rocks smokey eyes, the infamous wet-hair look and earthy colored clothing, while clutching the “it” bags of the collection: Max Mara’s JBag shoppers and the distinctive Max Mara Whitney Bag, first presented last year as a homage to the Whitney Museum. Keep reading below to see photos from the campaign.