Gucci Is Doing Something Awesome With Gender Identity

We have always been a fan of the high fashion brand, Gucci, and now, we are an even bigger fan. The label is teaming up with Parks, an Italian nonprofit organization that supports companies who respect diversity, specifically sexual orientation and gender identity.

“We are extremely proud to join Parks, and we could not identify a better moment to start the partnership with this inspiring organization,” said Gucci president and chief executive officer Marco Bizzarri.

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“In the past two years, we have implemented a complete turnaround of our company, following our mantra of being the voice of self-expression. Attracting, retaining and promoting talent, while celebrating ethnic, age, sexual and gender diversity, sexual orientation and gender identity across the company, is our mission, which is completely consistent with the vision of our parent company, Kering.”

Kering was awarded the Gender Equality European & International Standard label by the Arborus Fund and Bureau Veritas.

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Gucci recently showed off audition videos for pre-fall 2017 campaigns, featuring models of all color … FINALLY!

“In the past two years, [Gucci has] implemented a complete turnaround of our company, following our mantra of being the voice of self-expression,” Marco Bizzarri, the brand’s president and chief executive officer, told WWD. “Attracting, retaining and promoting talent, while celebrating ethnic, age, sexual and gender diversity, sexual orientation, and gender identity across the company, is our mission, which is completely consistent with the vision of our parent company, Kering.”

Many in the fashion world have spoken up about how the business needs to be more diverse. Famous model Hanne Gaby recently announced she’s intersex, sharing the hardships she had to go through with false information and painful surgeries.

“I think her speaking out, having her voice added to the mix is going to culturally raise awareness in the mainstream,” said Kimberly Zieselman, executive director of interACT Advocates for Intersex Youth It will “help in raising awareness – and raising outrage.”

Hopefully more brands will follow in Gucci’s footsteps, making the fashion world as diverse as the clothing.