As promised, I am back for the second installment of my PR Girl Season 2 Meet the Stars series. If you have no idea what I’m talking about, this fall, WhatRUWearing presents PR Girl season two. This season, the reality web series gives viewers a look behind the scenes of three PR pros navigating the worlds of fashion, beauty and lifestyle PR. Once again, I have the honor of introducing my readers to the stars of the new season!
Meet Alex Ott, the Founder and CEO of Chrome City PR, a communications and strategy agency that works to share the story of top creative designers, chefs and artists, and more across the country. Her resume includes experience in editorial, advertising, public affairs in various industries. Between an incredible resume, badass fashion sense, and public relations in her blood, Alex is a must-watch in the world of PR.
Kourtney: Why did you want to get into the PR profession?
Alex: In retrospect, I never really wanted to get into it. My father owned a PR firm my whole life and after I pursued a career in magazines, the economy crashed in 2008 and I had to figure out what was next. My best friend’s mom and our best family friend sat down with me after my father had recently passed away and I felt lost in where to go next in my career. I told her that I was a great writer and could talk to anyone and she said, “I am sorry honey, but I think you are your father’s daughter. You are perfect for PR,” so I started at a small PR firm in San Diego and have never looked back.
What do you find most challenging about your career?
The multifaceted nature of what we do. We have X amount of clients with X amount of focuses. Within each focus is X amount of goals and projects that each have deadlines. I have a staff that I oversee that works on each of those projects and while we can have all of the programs and trackers in the world, we still all need to communicate about each project, how it should look, how the client feels about it and how it should be delivered to them. It’s a lot.
What drives your success?
I have an ego and a reputation. I want everyone to walk away saying I changed the way they looked at their business and themselves. I also want them to tell ten more people about Chrome City so the word spreads about the work we do and our attention to detail. Work is what I am good at. I am a pretty good mom, a pretty good friend, a pretty good lover, but I am GREAT at work. Feeling like you were born to do something drives you to want to be the best at it and I am constantly seeking to improve my craft. That is what drives my success
What do you do to keep current in the PR industry?
Instagram helps me see what others are doing on a regular basis- whether its my local competition, other firms around the country, influencers, hotels, photographers, creators- it doesn’t matter, I am always staying up to date on how to relate to people by seeing how others are relating to their audience. We keep our firm current by making sure that we curate our client list and only bring people on who we feel is pushing the envelope with their craft or as a creative.
What surprised you most about working in PR?
I am not surprised anymore but I always tell my team that in PR, you are the “First to blamed, last to be thanked.” It can be a thankless job. What has actually surprised me is how well we have been able to find amazing clients who truly value what we do regularly, don’t try to be the experts on communication and collaborate with us in a way that makes us feel heard, respected and understood. It hasn’t always been that way.
See the full interview with Alex, here.
By Keeping It Kourtney