New girls, same grind.
PRGirl was created by WhatRUWearing to showcase some of the top PR Girls in the city of Chicago. It gives our audience a peek into the lives of the grind and glamour of the world of PR and the ladies who are single handedly shaking up the industry.
In turn, PRGirl has by default, become a PR engine for the entire WhatRUWearing brand. This gives us an excuse to expose you to a deeper inside look that you haven’t seen. Not only are we telling the stories of the ladies featured on the show, but also a behind the scenes story of WhatRUWearing explaining, what we do, and how dramatic it is to pull something like PRGirl Series together!
In PRGirl season 1, we introduced Alex Moresco, a 20-something grad school student and entertainment publicist who discovered the world of PR through her Chicago-based blog, StreetstyleChi. With her own agency, Alex Moresco PR, handling a nationally known client, busy schedule, and facing a battle with Lyme Disease, Alex planned a wedding and a big event for the Global Lyme Alliance with the help of her girlfriends. In true PRGirl fashion, Alex made the stress look fabulous!
Now with three girls and three exciting stories, season 2 is bringing the diversity of race, backgrounds, experiences, and industries. When you mix fashion, beauty and lifestyle PR–the results are Fallon Ryan, Nolita Pore, and Alex Ott, three bad a** women from very different walks of life who share one common goal: making an impact.
Fallon Ryan is the PR Director at Lana Jewelry. Her life is bi-coastal flights, family and friends, building relationships with industry leaders, dressing all the top it-girls for red-carpet and editorial placements–all while maintaining a loveable and reliable reputation. #Goals much?
Nolita Pore is a Social Media and PR Manager that works with various African American hair care brands under one of the leading beauty companies, Namaste. She uses her witty personality and creative drive to walk amongst and garner social media influencers to develop and execute strategic campaigns to increase brand awareness and relatability.
Alex Ott knows her voice and is here to help brands find theirs. She carries a ten year stretch in editorial, advertising, and public affairs. In 2014, Alex formed Chrome City Chicago, (soon to be expanding to a California office), a communications and strategy firm that specializes in telling the story of the most creative designers, chefs, and artists in the country.
PR is an industry that is proudly dominated by women, who work relentlessly behind the scenes to make a brand’s voice heard by creating the most buzzworthy marketing campaigns and social media content. PR Girls are brave, confident and willing to take risks in order to see their ideas come to life.
Between the media maven crew at WhatRUWearing, Alex O. and her squad at Chrome City PR, Nolita, and Fallon, the girl power is real! We’re just as excited as you are to see this season unfold as all these creative, complex and brilliant women join forces to stir up the City. Season 2 officially premieres this Fall. In the meantime, don’t miss a beat! Keep up with PRGirl happenings via our social media–because we’re all pretty much glued to our phones around here.