In December 2014, Puma announced that Rihanna had officially signed on as their new creative director and the brand hasn’t been the same, since. In the past two years, Fenty x Puma have produced some iconic editorial campaigns, starring Rihanna, and an assortment of best-selling shoes. They also blessed us with a runway collection during New York Fashion Week’s Fall 2016 showcase, where fashion’s favorite sisters, Gigi and Bella, both walked. Whether you’re a proud member of Rih’s #navy or you’re just really into athleisure these days, you will soon have the opportunity to shop the debut collection between Puma and Rihanna.
Rihanna announced on Instagram that her debut Fenty x Puma collection will available on Sept. 6. While the singer’s Instagram caption was short and sweet, Puma’s was a bit more descriptive. “As Creative Director, @badgalriri fuses her independent approach to music and fashion with the sport-driven design of PUMA. The result is fearless. The collection drops in 15 days. Start the countdown… #FENTYxPUMA”