The Look For Less: London Fashion Week Street Style

“No pain, no gain” is a popular saying that has been thrown around as one the fashion world’s encompassing, yet unspoken, golden rules. And this fashion month has proven no different. However, with the welcoming of the spring season and “new year”, it seems as though many Fashion Week street style attendees are challenging that rule head on. Keep reading to get a refresher on London Fashion Week, gain advice on how to get noticed by photographers and a quick guide on how to achieve LFW street style looks for less!

This year’s London Fashion Week was hosted at Brewer Street Car Park in Soho. Many designers made political statements by choosing to focus on elements of the Brexit situation, that took place earlier this summer. According to Fashion United, the Mayor of London, Sadiq Khan, joined forces with the British Fashion Council in promotion of the strength of LFW and the UK-based fashion industry under the campaign #LondonIsOpen. And in a message that not only paid homage to immigrants and the important message of “love and devotion”, in a post-Brexit London, LFW welcomed veteran Delhi-born designer Ashish Gupta, whose spring show proved that it’s possible to appreciate sans appropriation.  

For those who weren’t able to snag personalized invites to their favorite designers presentations, they were able to watch the shows via live stream. There were also 20 outdoor screens placed in various public areas across Birmingham, Leeds, Liverpool, Manchester and Glasgow that featured special LFW content for audiences on the go. And similar to New York Fashion Week, the “see now, buy now” trend that has proven popular this season and allows audiences to invest in collections immediately, was embraced by both Burberry and Topshop.

A question that seems to be posed every fashion week surrounds getting noticed by photographers. And despite thoughts that only bloggers and industry insiders are the ones who are getting snapped, the key to being noticed is to have a unique look that stays true to your personal style and is noticeable. And as for image consultant Flavilla Fongang, the UK-based Founder of 3 Colors Rule, tips to being noticed, she suggests choosing garments and accessories with unusual fabrics, cuts, shapes and/or colors and always asking your friends for advice, if necessary. Photographer Christian Vierig of The Styleograph also sounded off. As a veteran street style photographer, he’s not looking for style stars wearing head-to-toe haute couture. Instead, he’s looking for the style mavens who feel comfortable in their own skin and what they’re wearing. 

The best thing about dressing like a street style star is that it doesn’t have to cost you your entire life savings! As comfort is key, no matter if you’re wearing 6 inch heels or Stan Smiths, you are in total control of your street star destiny. Pro tip: we’ve noticed that many street style stars will mix highs and lows for the perfect look. But if you’re not ready to invest in super high’s, these are a few tips on getting some of the top looks from LFW for less: 

One of our must-haves for fall is a good old fashioned Bouclé Coat. Brands like H&M, Forever21 and Mango (see below) are taking note this fall by providing shoppers with more affordable options. We love this British girl’s take on a classic look by pairing her fall outerwear with a patterned fringe scarf and Nike trainers.

Get The Look: Mango Textured Unstructured Coat $99 Zappos Nike Trainers $56

This London girl’s thigh high latex and aviators make her asymmetrical off white knit dress less Mary Jane and more Bond girl. Unfortunately, we aren’t quite sure where she got her kicks or shades but we bet you’ll love the, just as kick ass and affordable, counterparts we found for you.

Get The Look: Make Me Chic Thigh High Boots $56.90 Shein Black Cut Out Sunglasses $12.99

In fashion, there are many different kinds of blazers. You have your sharp work wear blazer, your relaxed boyfriend blazer, and then you have the cape blazer. Like the superhero’s cape, the cape blazer has the magical ability to turn your outfit from just chic to slaying it. Backpacks and sneakers were also a major street style trend this LFW, with lots of Brits opting to trade in their high heels for more comfortable trainers.

Get The Look: Rose Wholesale Pink Cape Blazer $17.97 AliExpress Leather Backpack $21.87

The DIY possibilities with this look are endless. Step one, head to your local store and grab a fold over collared blouse. If you don’t know how to sew yourself then hit up your local seamstress and ask if they can embroider you a saying of your choice! Pair with an a-line dress with pockets and you’ve got a new outfit! As far as fashion finds go, we are still reeling that we were able to find this very look for under $100. 

Get the Look: Great Britain Collar Blouse $21.99 Oasis Embroidered Collar Swing Dress $73


It wouldn’t be fashion week without some out there outfits and we definitely scrolled through more than a few! Acid Wash denim paired with electric blue jellyfish leggings make for a perfectly eclectic outfit that is bound to get you a few street style shots as well. Thrifting is a great way to find your 80’s grunge punk denim, but if you’re more of the online shopper, head over to the Etsy shop Night After Night. As far as the leggings, head over to Aliexpress and you’ve got the look for under $40!

Get the Look: Acid Wash Denim Jacket $21.99 Aliexpress Jelly Fish Leggings $8.45-10.42