Last week, Tommy Hilfiger released the lookbook for Tommy x Gigi, its highly anticipated fall capsule collection, designed by it-girl and up and coming supermodel, Gigi Hadid, in conjunction with Tommy Hilfiger. On Tuesday, the brand made headlines, once again, with the announcement that, the designer, known for elaborate and over-the-top runway sets, will transform Pier 16 at South Street Seaport into “Tommy Pier”, on Friday, Sept. 9 for its showing during New York Fashion Week. According to WWD, the fashion-themed carnival will feature iconic fair rides and games, including a 40-foot Ferris wheel, classic fairground foods such as pretzels, hot dogs, hamburgers, ice cream sandwiches, cotton candy, lobster rolls, doughnuts and French fries. In addition to all the 90s nostalgic greatness, show goers will also be able to experience the magic that is Gigi’s first ever ready-to-wear collection. In an attempt to bring together industry insiders and consumers, the runway show will welcome 2,000 guests at 7 p.m. EST and ultimately capitalize off of the “see now, buy now” initiative, that allows viewers immediate shopping access to what they saw on the runway – the collection will go live on the retailers site and in stores on the same day.
If you’re wondering how to snag tickets, as a consumer, the brand will be distributing them to its loyal customers through “The Hilfiger Club” and select media partners, who are likely to run contests through e-newsletter distributions and sign ups. However, if you’re not one of the hashtag blessed ones who are able to view the magic live, a shoppable livestream will take place on Tommy.com. And, even better, “Tommy Pier” will remain open to the public on Sept. 10 from noon to 9 p.m. with Tommy x Gigi pop up shops, vintage Hilfiger items, a record store and salon that offers nail art and temporary tattoos. No matter if you get in, the night of, go the next day or stream it all online from your bedroom while drinking wine and eating pizza, something tells us this year’s show will be iconic.