Why Rihanna’s Fenty Makeup Brand Is So Important In Today’s World

Last week Rihanna debuted her Savage x Fenty lingerie collection. The result? The brand is the leading authority of inclusion and sets the bar as it should be. While other brands almost seem to “try too hard,” or are playing catch up, Rihanna did what she knows best. She made it savage and totally relatable .  

“I wanted to include every woman. I wanted every woman on the stage with different energies, different races, body types, different stages in their womanhood, culture,” she told Elle about her recent fashion show. She continued to state how she wanted “women to feel celebrated and that we started this shit. We own this. This is our land because really it is. Women are running the world right now and it’s too bad for men.”

And while the fashion world catches up, another product that isn’t mentioned enough when it comes to inclusion is makeup. While Rihanna fent’s makeup tries her best to set an example, there needs to be more. She launched Fenty Beauty not long ago, featuring loads of shades of foundation. How many of us get up in the morning and put on our makeup without a thought. For many, it’s been a struggle. It’s been a struggle for far too long. For many, there are not any shades slightly even close to their skin tone. How crazy is it that it’s 2018 and this is just coming to every consumer’s and retailer’s knowledge? 

While more makeup lines followed the singer and designer’s example, there still is not nearly enough thought in the beauty world of inclusion. In one interview, Rihanna explained that she was told endless stories of women and men crying at the check out counter. Not because they were so excited to purchase Fenty, but because it was the first time they could buy a foundation that matched their skin. Can you imagine the overwhelming feeling that would cause? The emotions behind that purchase are what need to be sent to every boardroom around the world.

Rihanna’s Fenty makeup just celebrated one year. It’s been one year, and in those 365 days we have seen change, but not nearly enough. Furthermore, we demand that brands put themselves in the shoes (or high heels) of women and men who haven’t had the chance to look at beauty as something fun. Consequently, they haven’t had the chance to look at beauty as something beautiful. Those who haven’t had the chance to look at beauty products as art. Let’s give everyone something to enjoy. We’re forever thankful that queen Riri opened up the door and minds to others. And now, we can all express our thoughts to beauty and fashion brands about what needs to change.