Diamonds are no longer a girl’s best friend – at least when it comes to proposals! According to Telegraph, young women are going after unique colored stones like rubies, saphires and emeralds before saying, “yes!”
So why the big change? For one, the generation embraces change, loves to show off their individuality and is anything but traditional. They also are use to watching what they spend, and choose to put their money else where, making the “two months pay” rule fly out the door. In fact, Allianz states significant others now spend an average of $616 on the bling so they can focus more on paying off debt, buying a house and spending it on cool vacations.
“A generation of marital age people are now prioritizing other things such as weddings, housing and the cost of having children, rather than splashing out on a really expensive ring,” said Anusha Couttigane, a senior analyst at Kantar Retail. “There is still a lot of demand for solitaire diamond rings, but there has been growth in non-traditional designs which use a range of cheaper, colored stones too.”
While diamonds can show off the cost due to quality and size, jewels look amazing and have no way of revealing cost, making it a big selling point. And, it’s not just the younger generation making a statement with jewels. “There is a huge trend to choose coloured stones for an engagement ring, particularly for second time marriages as people are looking for something totally different,” Sloane Square-based jewellery designer Kiki McDonough said.
Would you ditch the diamond for a beautiful gem? We rounded up some of our favorite to inspire you.