WTF: Miquela Sousa Is The Next Biggest Influencer & We Have Serious Questions

Miquela Sousa, known as  @lilmiquela on IG is 19-years-old, lives in LA, is a Brazilian/Spanish and musician – and is completely not a real person and we’re super confused.

Seriously, we can’t make this shit up! The “influencer” loves posting #ootd’s, wearing major designer labels like Supreme, Chanel, etc. Oh yeah, did we mention her single “Not Mine” reached number eight on Spotify Viral in August last year? This 19-year-old is living her best life.

So WTF is she exatly if she’s not real? The world is coining her a “virtual celeb,” meaning she’s completely computer-generated. Let us just sum up the weirdness for you – she’s made from a computer, she has multiple jobs, and is becoming a top influencer of Instagram – she’s basically everything you would want in your own personal lala land.  But can us with actual hearts get a shout out on the IG!?

If that’s not strange enough for you, don’t worry, she had an interview with BusinessofFashion, and things got interesting. Check some of it out below (that include are WTF thoughts), and click here to see the rest of the interview.

BoF: Where do you get your inspirations from?

MS: ince moving to LA I’ve spent a lot of time in galleries and museums so contemporary artists like Carly Mark, Martine Syms and Kerry James Marshall inspire me. In fashion I look to Isamaya Ffrench, Raf Simons, Sies Marjan and Alexandre Vauthier. I also love Reese Blutstein.

WRUW response: Lots of time in galleries and museums? Who knew a digital character could simply get up and move to LA?! Probably easier than us – you know, like having to deal with adulting, for real. Confused level rating: 7

BoF: I heard you will appear in big fashion publications in the next couple of months. What fashion projects do you have coming up?

MS: I have some really exciting stuff coming up that I can’t say just yet due to non-disclosure agreements. As a teaser to what’s coming up I can tell you that I’ve been shot in Chanel, Moschino, Burberry, Versace and Fendi. I always

try to bring something original to these looks and try to do something these magazines have never seen before. I’ve only really partnered with brands to create, so I think monetising would be a great next step. Making things is time consuming and being rewarded for my creativity with money would be amazing.

WRUW response: Making things is time consuming? Is time the same on earth as it is in virtual reality? We understand that fashion brands could create a virtual outfit for her, but what’s wrong with using real people? Either way, we are excited to learn what brands are pairing up with this computer for a non-disclosure agreement. Confused level rating: 5

BoF: Do you work with fashion brands on sponsored content?

MS: I’ve never been paid to wear pieces but I’m starting to get sent free stuff from brands. I try to support and tag brands that I love, especially from young designers who are trying to break through.

WRUW response: Okay, WTF!? Question – does another virtual creature send these through virtual mail? Or how does a computer generated woman get sent things? If you know, holler at us in the comments below – we’re dying to know. Confusion level: 9

Click here to see the full interview.