WTF: This Undwear Has A 30,000 People Waitlist

We love some good underwear, but do we love it THIS much?

An eco-friendly online shop called Everlane launched basic AF lingerie that mixed Kim K vibes with comfort, and let’s just say it went viral … times 10. The brand currently has a waitlist of over 29,000 and it hasn’t stopped yet.

The photo campaign includes Jemima Kirke, who shows off her beautiful and stunning body, along with a letter from the company signed by their own female employees that states more about their mission and slogan, “No frills. No bows. No bullshit.”

Yes. Yes. And, Yes.

What the &^*@ does it entail? The line includes four styles of underwear (The Thong, The Bikini, The Hipster, and The High-Rise Hipster), a wireless bra, and a bodysuit. The key ingredients? They’re all made of comfy, cozy af and breathable Supima cotton.

To: Everyone From: The Women of Everlane #LoveYourUnderwear for women (and men).

A post shared by Everlane (@everlane) on

If it sounds great, don’t get your hopes up. There are thousands and thousands of people to don this empowering underwear that’s so great, we kind of want to show it completely off. But hey, it’s worth a shot to sign up, right?!

So here’s the important question … how much does it cost? Luckily, under $30.  Only time will tell for the IG world to speak about how great (or not) the product is. But in our opinion, we can already tell this is going to kick some serious uncomfortable lingerie butt.